JUST BECAUSE IT'S FREE MEANS...

JUST BECAUSE IT'S FREE MEANS...

SO MUCH INFORMATION, and so much of it free.  Free is a weird price, because we know it's gonna cost time and there's probably...

... an ask down the road.

Don't be fooled.

Sometimes the really expensive stuff is great,
sometimes it's terrible.

Same for free.

Price is a signal.

Should we be swayed?

I recently got an offer to save 30% on a $6000 frame.

6K!!!...

... must be awesome.

Maybe.

But, how do we know?

Really?

The glossy magazine ad?

The pro riding it to a win?

It can be frustrating.

When it comes right down to it, most of us...

... are swayed by our friends' reviews.

Like these -> https://pedalindustries.com/pages/reviews...

... which I'm extremely grateful for.

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168.3
8.5 hrs sleep
1 Rip On RaceDay Circuit
20 minutes recovery 
120 minutes reading + Journaling 
69

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